The concept behind this project is "eclecticism as a creative method in everyday life." Annabel's is not just a name — it’s a multifaceted symbol of the Annabel gang, consisting of nine characters, each with a unique charisma and distinctive image. Together, they represent eclectic aesthetics and the freedom of self-expression. Based on this identity, we developed an interactive brand website that immerses visitors into Annabel's world.
The website tells a cohesive story, smoothly transitioning from one chapter to the next. The captivating world of Annabel's draws visitors in through fluid interactions, focusing attention on the residences. We concentrate on what matters most, avoiding unnecessary details.
The layout of the website takes inspiration from booklets typically found in architecture catalogues, where each section is presented in its own way. Every chapter offers a distinctive presentation of information, supporting the concept of eclecticism and ensuring that every element has its own personality.
Denis Valetin (Creative/Art direction)
Denis Dobrovolsky (Design)
Vlad Danilchenko (Front-end)
Jenya Andreeva (Management)
Sasha Bazan (CSM)
Julia Peretiagina (CSM)
The concept behind this project is "eclecticism as a creative method in everyday life." Annabel's is not just a name — it’s a multifaceted symbol of the Annabel gang, consisting of nine characters, each with a unique charisma and distinctive image. Together, they represent eclectic aesthetics and the freedom of self-expression. Based on this identity, we developed an interactive brand website that immerses visitors into Annabel's world.
The website tells a cohesive story, smoothly transitioning from one chapter to the next. The captivating world of Annabel's draws visitors in through fluid interactions, focusing attention on the residences. We concentrate on what matters most, avoiding unnecessary details.
The layout of the website takes inspiration from booklets typically found in architecture catalogues, where each section is presented in its own way. Every chapter offers a distinctive presentation of information, supporting the concept of eclecticism and ensuring that every element has its own personality.
Denis Valetin (Creative/Art direction)
Denis Dobrovolsky (Design)
Vlad Danilchenko (Front-end)
Jenya Andreeva (Management)
Sasha Bazan (CSM)
Julia Peretiagina (CSM)