Alrosa Diamond presented a new SS2024 collection of jewelry with mysterious naming, LETHE. It’s inspired by nature of water and its meditative beauty. The exploration of river bends and their karst imprints on Earth’s surface, the whole aquatic landscapes led brand’s jewelry designers to the idea of LETHE. The storyline originates in Greek mythology, where Lethe is the river of eternity flowing in the underworld. Like Lethe, each diamond exists beyond time.
Our challenge was to create a full-fledged campaign to support a loud launch of the collection. We wanted to carefully convey the essence of jewelry design so the CGI was chosen as the best possible technology to transmit the glow of a small diamond crumb.
VOSK
Vasiliy Podriadchikov (Creative/Art direction, Strategy)
Denis Valetin (Creative Direction, Digital Design)
Yana Esis (Design)
Varvara Kabanova (Design)
Igor Kranga (Digital Design)
Sasha Bazan (Management)
Julia Peretiagina (Management)
Artur Zhamaletdinov (CGI, Art Direction)
Ksenia Rybalchenko (CGI)
Dmitry Lisov (CGI)
ALROSA DIAMONDS
Anya Kazakova (Brand Director)
Alena Khudyakova (Art Director)
Elena Vasiliadi (Brand Manager)
Rabota retouch
Alrosa Diamond presented a new SS2024 collection of jewelry with mysterious naming, LETHE. It’s inspired by nature of water and its meditative beauty. The exploration of river bends and their karst imprints on Earth’s surface, the whole aquatic landscapes led brand’s jewelry designers to the idea of LETHE. The storyline originates in Greek mythology, where Lethe is the river of eternity flowing in the underworld. Like Lethe, each diamond exists beyond time.
Our challenge was to create a full-fledged campaign to support a loud launch of the collection. We wanted to carefully convey the essence of jewelry design so the CGI was chosen as the best possible technology to transmit the glow of a small diamond crumb.
VOSK
Vasiliy Podriadchikov (Creative/Art direction, Strategy)
Denis Valetin (Creative Direction, Digital Design)
Yana Esis (Design)
Varvara Kabanova (Design)
Igor Kranga (Digital Design)
Sasha Bazan (Management)
Julia Peretiagina (Management)
Artur Zhamaletdinov (CGI, Art Direction)
Ksenia Rybalchenko (CGI)
Dmitry Lisov (CGI)
ALROSA DIAMONDS
Anya Kazakova (Brand Director)
Alena Khudyakova (Art Director)
Elena Vasiliadi (Brand Manager)
Rabota retouch